Hotels need to be creative with their marketing in order to stand out, especially boutique establishments. It’s not enough to be listed on travel sites anymore—you need a polished website, positive online reviews, and high-quality content. To help, we spoke with experts to find the best hotel marketing ideas for your business.
Hotel marketing uses a wide variety of promotional tools and tactics. Some of the ways you can market a hotel include creating a loyalty program, tapping influencers, running ads, being active on social media, and hosting unique events. If you market a hotel successfully, you will see increased booking, more positive reviews online, and many return guests will choose your hotel again. People are driven by curiosity and a desire to discover something new. As part of the loyalty program, it is necessary to constantly offer guests a new one – a new experience, a new service, a new menu, new spa treatments, and etc. It’s also vital to provide guests fresh online content. This will help to build the audience’s trust in your hotel or brand and will increase the chances of converting them into loyal guests.
It is necessary to use CRM to retarget previous guests and maintain communication with guests. People are more likely to return to a location or hotel they’ve visited and enjoyed before than visit an area they’ve never been to. It is also important to motivate the guests in the sharing of the video about the rest in the hotel, especially if you are sure that you are ready to see your hotel from the inside, because besides positive videos, so and negative. Selfie style is especially popular with the younger generation of guests. One of the biggest barriers that people face in choosing a hotel is knowing what their room will look like. By providing a virtual tour on your website, you’ll give your prospects an idea of what they should expect so that they can immediately visualize the value of what you provide. So, it’s necessary to take people on a virtual tour.
But directly attracting guests depends on communications and advertising. And no matter what hotel specialization is spa or golf, a large or small hotel, in a modern economy it is important to run digital ad campaigns. Running ad campaigns on social media is extremely underpriced for how effective it can be. Focus on PPC advertising allows you to achieve operational efficiency and encourage guests to book directly. All hotels need visibility on online travel agents like Booking.com and Hotels.com. However, this shouldn’t be prioritized over taking direct bookings. To achieve this, use Google AdWords (PPC ads) to appear high in Google search pages – as high as online travel agents. It is possible to do this by placing a link in the advertisement and then booking it on the website page. In order to take advantage in direct booking before the online travel agent, you can also use separate incentives to promote direct booking so that the guest will receive obvious bonuses.
In addition to digital ad campaigns, you should use SEO to get found hotel website. Organic search engine traffic remains one of the most profitable channels for hotels. The hotel space is incredibly competitive both online and offline, so every activity needs to generate a great return. By focusing on generating organic visibility and showcasing direct benefits to guests, you will achieve great increases in revenue with very little outlay.
Hotels with lots of reviews can attract new guests due to popularity. We need to keep in mind that it’s not permissible to ask for positive reviews (also on TripAdvisor), but if you provide a good service, reviewers should leave a good review. So, it’s necessary to encourage your current and past guests to share their experience at your hotel online, making it easier for travellers to see why they should stay at your establishment. Social media allows two-way dialogue between the hotel and the guest. If you are only using social media to publish content about your hotel, you are missing the big picture of engaging with your community. It’s hard enough to get your followers to engage with a share or a comment. Respond to customer comments and reviews. Guests are using Instagram as a primary method of research to decide which hotels and resorts feel like the best fit for their needs.
It is important to promote not only the hotel itself but also the surrounding area and the region where the hotel is located.
You may also maintain a local events calendar to engage your guests or organize your own events. But you should be certain that you update it with events that might be of interest to them – especially local events that don’t happen all the time, like food festivals or carnivals. In addition, it’s possible to create a package that includes local activities.